Ultimately, Vine Voices become eligible based on the value and trust other customers place in the Voices' ability to provide helpful and insightful reviews. In any case, in its explanation of the program, Amazon writes: Besides looking for Vine reviews on Amazon (which is not an easy task, but you can filter Amazon reviews to make things easier), there's no real way to know which products are enrolled.Īll we know is that vendors pay to have their products included-a fact that Amazon did not initially disclose, leading to some negative coverage of the program in the past. While an interest in the products enrolled in the program is key to getting an invite.

An interest in products similar to those enrolled in the Vine program.

(Rankings are updated every couple of days.)

More weight is given to recent reviews.

Demonstrated expertise in one specific product category.

A reviewer's rank, which is based on the overall helpfulness of reviews, while also factoring in the number of reviews.

Amazon's guidelines for a Vine Voice are: Being a prolific reviewer is no guarantee of joining the Vine program. It's no good if you're out there on Amazon leaving one-word reviews left and right. Rather than focus on the quantity of reviews, they are focused on quality.

So, how do you become one of Amazon's most trusted reviewers? Amazon will reach out to you if they feel you are a good fit for the program, but the company does offer some guidance on what it's looking for in a Vine reviewer.

Vine customer review of free product